Rick Ross feels that he should have been given a second chancefrom Reebok. If you don’t know the story, Rick Ross lost his endorsement deal with Reebok due to date rape drug rap he used in a single tilledU.O.E.N.O., He pulled his part of the song which was on rapper Rocko’s mixtape. Rick Ross released an apology calming that the lyrics were misinterpreted.Reebok let Rick Ross go because women’s groups were protesting them.TMZreported sources close to the rapper say Rosswill lose between $3.5 million and $5 million. He was getting a check each time he wore the shoes.
Rapper Evealso spoke about what she thought of the situation on Rap-Up
I think they did what was in their right as a corporation. People still have to remember it is a business and there are shareholders that are bigger than just Reebok that are probably looking at this situation and being like, ‘You know what, this is not something that we want to represent.’
And they probably tried to hold on as long as they could, but when you get something like that and people are actually signing petitions, as a corporation you’re responsible for the things that you do. And I’m sure they got pressured to do it.
What do you guys think of the situation? I agree with Eve, Reebok was taking too much heat for they lyrics of Rick Ross. They had to let him go because it was making their company look bad. Everyone, not just celebrites need to bemindful of what they put out into the media, online, in music, etc. Because once its out there you can’t take it back. Act Right people.